| A media, marketing and technology venture for the highly international and rapidly growing sport of Rugby Sevens, UR7s will aggregate what is currently a largely fragmented community on the sport’s first online social networking and media platform that can be leveraged to roll out a number of brand-enhancing business lines. The UR7s mission is “to engage and empower all levels of the Rugby Sevens community through new and emerging media, building a brand synonymous with the sport and raising its profile globally.” It seeks to be the most comprehensive source of Rugby Sevens information, news and media; an interactive forum for the Sevens community; a development platform for the sport; and a catalyst for Sevens-related sports tourism. UR7s aims to be a dominant brand in all Rugby Sevens enterprises. |